SavvyMom.ca was conceived over a couple of non-fat lattes, when two former university roommates, Sarah and Minnow, met for a coffee. Known as the go-to moms in their circles and inspired by their own experiences as moms to five children between them, they started to imagine what kind of resource could help with the ever-present challenges of modern-day motherhood.
These moms were too savvy (definition of savvy: practical know-how) to let their ideas remain in utero. The birth of a new company was inevitable, and nine months later, savvymom.ca—now Canada’s top online resource for moms—was born.
In 2014, Maple Media acquired SavvyMom Media and UrbanMoms.ca. The deal combined the SavvyMom Media properties with UrbanMoms.ca and Ideon’s parenting site BabyPost.com to form The SavvyMom Group, now the largest provider of Canadian online content targeted to Canadian moms.
Natalie Locke Milne, Editor-in-Chief and General Manager of the SavvyMom Group, has successfully led the growth and advancement of some of Canada’s largest lifestyle websites, including Todaysparent.com and Canadianparents.com and is the founding editor of BabyPost.com. She is the mom of two little girls—unofficial members of our team—who happily test any toy or gadget mom brings home.
Michelle Reddick, Managing Editor, has been with SavvyMom since September 2013. She is responsible for all the content appearing on the site and spends most of her days reviewing and publishing new articles. In addition to writing for SavvyMom, her work has appeared in the Ottawa Citizen, on TorontoLife.com, BabyPost.com, RecipeGeek.com and the McGill Daily. A food lover and former chef, she delights in being the first to know what Jan is cooking up.
Leslie McCormick, Campaign Manager, has been a part of the SavvyMom team since 2009 and has been actively organizing people and campaigns ever since. Prior to working in digital media she spent five years in television production where she mastered the art of keeping track of many different projects at one time, a skill that comes in handy as the mom of twin daughters.
Rebecca Eckler, Executive Editor, is a journalist, columnist, blogger and best selling author of nine books; three on parenting, including Knocked Up!, Wiped, and Toddlers Gone Wild. Her latest book is The Mommy Mob: Inside the Outrageous World of Mommy Bloggers. She lives in Toronto with her 12-year old daughter, Rowan, and her 4-year old son, Holt. She loves eating in bed, watermelon, Chelsea Handler, and The Big Bang Theory. And, of course, her children.
Jan Scott, Food Editor, is a well-known Canadian cookbook author, food writer, and the creator of Family Bites, a popular blog devoted to family-focused recipes and easy-to-execute entertaining and party ideas. She’s been the food editor for SavvyMom.ca since 2011, and has had essays and articles published in a variety of print and online publications. Prior to making the transition to food writing, she worked for a private catering company for eight years. Her first book, Gatherings: Bringing People Together with Food was shortlisted for the 2015 Taste Canada Food Writing Awards in the Best General Cookbook category. Jan lives in Toronto, with her husband and their three sons.
Katie Bridges, Editor, is a recent recruit to the SavvyMom team. She started out her time with Savvy as an intern, and after working as a staff writer for Notable.ca, she later returned as an Editor. She is a Brit originally from London who married a Canuck and fell in love with all things Canadian. She may not have kids just yet, but she’s got some serious Auntie training under her belt and knows her way around a glue gun.
Kevin Bartus, CEO, is one of Toronto’s original digital entrepreneurs. His first digital venture, Blue Spark, was one of the most successful digital agencies during the first dot-com boom, with clients including Rogers Media, Torstar, CBC, TVO, and The Score. Blue Spark was founded in 1998 and sold to OnX (a publicly-traded technology services company) in 2005. From 2006 to 2008, Kevin was the original VP of Digital Media for Rogers Media, where he formed the initial team of 150 people and doubled revenues from $23M to $50M, reporting directly to the CEO. Kevin founded Ideon Media in 2009 and Maple Media a year later. Kevin’s background includes consulting positions at BCG and Accenture, an MBA from Harvard and undergraduate and graduate degrees from MIT. He’s the father of two teenage boys.