Our Story

Savvymom.ca was conceived over a Starbucks non-fat latte in December 2004, when two former university roommates, Sarah and Minnow, met before the holidays. The usual topics were put forth—holiday parties, kids’ gifts, what to buy the men, favourite new lipsticks and, most importantly, what kind of publication could help with the ever-present challenges of modern day motherhood.

These moms were too savvy (definition of savvy: practical know-how) to let an idea like this remain in utero. The birth of a new company was inevitable and nine months later savvymom.ca was born.