Our Story

Savvymom.ca was conceived over a couple of non-fat lattes, when two former university roommates, Sarah and Minnow, met for a coffee. Known as the go-to moms in their circles and inspired by their own experiences as moms to five children between them, they started to imagine what kind of resource could help with the ever-present challenges of modern-day motherhood.

These moms were too savvy (definition of savvy: practical know-how) to let their ideas remain in utero. The birth of a new company was inevitable, and nine months later, savvymom.ca—now Canada’s top online resource for moms—was born.