Last week, Disney announced that all products advertised on their child-oriented TV channels, radio stations and Internet sites will soon need to comply with a new set of nutritional standards.
Effective in early 2015—it can’t be any earlier due to existing advertising contracts—the Disney corporation will no longer accept advertising materials that contain candy, sugary cereals, fast food and popular, yet mostly unhealthy, grocery store items.
Instead, the company wants to position themselves as a brand that families can trust, and taking note of the increase in consumer interest in nutritious food is just one of the ways they intend to do this.
However, programming won’t be the only thing affected by the new Disney guidelines. They also plan on reducing the sodium in the food served at their theme parks, and aspire to create fun promotions advocating exercise and healthy eating.
I’ve read a few articles on this topic in the past week, and while some folks are praising the company for finally acknowledging corporate responsibility, others wonder what’s really so bad about eating a bit of junk food every once in a while. There are also the skeptics who see this a just a move designed to keep moms happy, which in turn will keep them purchasing Disney products and DVDs for their kids.
What do you think? Is this just about the bottom dollar for the company, or are they really trying to make a difference for the kids? Would you be more likely to purchase a Disney product or vacation knowing that they’re taking a stand on childhood nutrition?