Canada Issue 307

Elastic is Fantastic

Mama Mio Skincare for Supermamas

It’s fab and all to switch our wardrobes with the change of seasons, but our closets are not the only thing we need to prepare for spring. Have you looked at your skin lately (and don’t even mention those white ankles)? Luckily our favourite skincare line for moms has just arrived in Canada, and if anything can get your skin ready for spring, it’s Mama Mio.

Mama Mio is a facial-quality line of bodycare products, specially formulated for what the founders (Sian Sutherland, Tanaya Kazeminy Mackay and Kathy Miller, three UK moms with seven children among them) call ‘Supermamas’— self-propelled dynamos who tirelessly do everything for everyone, mamas whose lives and skin are tired and require some extra TLC.

According to these three moms—who collectively have 40 years experience in the beauty industry and 62 years experience being supermamas—your secret weapon is the continual and plentiful use of Essential Fatty Acid-rich oils (EFAs), more commonly known as omega-3, omega-6 and omega-9, to nourish the lipid layer of your skin, maintaining the suppleness and elasticity and helping your skin stretch and recover.

The Mama Mio moms really know moms and they know that after birthing a few babies, skin is not the same (pretty much everywhere). That’s where the Shrink to Fit Cream (helps reduce the appearance of cellulite, $73), the Tummy Toner (to lift, tighten and tone, $73) and the award-winning Boob Tube (which actually helps your breast friends defy gravity, $40) come in. Also popular is the See No Scar surgical scar repair cream ($39). And we’re already addicted to our O-Mega Body Oil, which, as promised, has gotten rid of our post-winter lizard legs. For expecting moms, Mama Mio makes a perfect gift—try the Tummy Rub Stretch Mark Butter ($37) or Oil ($37) which help prevent scarring or the Good-bye Stretch Mark Repair Kit ($73).

The real genius with these creams is that they treat your all-over skin the way other creams do your face. Mama Mio products are lightly scented with a blend of 10 essential oils which are calming and safe for all mamas. And, they contain no nasties (AKA colourants, parabens, petrolatum, phthalates, sodium laurel, laureth sulphate, synthetic fragrances or xenoestrogen).

So if your closet is already organized, it’s time to treat yourself and your skin to a little Mama Mio. After all, that largest organ in your body (that’s your skin we’re talking about) does do a fantastic job holding you together. So give it a little support and you’ll feel good in your skin.

Available this month nation-wide at The Bay
www.hbc.com

Tested by Minnow H., Toronto
First published 2008.04.22