Canada Issue 358

Letter Sweet

Sweetbeets Greeting Cards

TO: Very Dear Friend
FROM: Busy SavvyMom
SUBJECT: Happy bday!/Happy anni!/Congrats on the new bb!/Thx!
[insert very short message here, ending with talk soon]

Look like your ‘personal’ messages to your dearest friends on their most joyous of occasions?

It’s very familiar to us too. And as the start of a new season often comes with good intentions, we’ve made one of ours to stop celebrating life’s important moments with this less than personal kind of email (dashed off in between countless other work emails we send each day).

So to inspire us in our new commitment to sending lovely, personal notes to our friends and families, we’ve stocked up our desk (at the office and at home) with a stash of greeting cards from Sweetbeets.

The cards are the creation of Hamilton mom entrepreneur and self-taught artist Lisa Zuraw, and feature her own drawings. The stunningly simple designs evoke memories of our own childhoods, back to when things were simpler and letters in the mail were more plentiful, yet just as appreciated as they are today. The sweet company name comes from the nickname her husband uses for their two boys, ages three and six.

The Sweetbeets cards are as eco-friendly as they come, letterpress printed on 100% post-consumer recycled paper using vegetable-based inks, and packaged in biodegradable sleeves with envelopes that are also made of 100% post-consumer recycled paper. But what makes them so special is that they are letterpress printed (right here in Canada) on a vintage press that makes such deep, crisp impressions that you want to reach out and touch the cards, not just admire them from afar.

With 22 designs, you’ll find one for many of life’s special occasions, from welcoming a new baby to celebrating a birthday (we love the Monkey card) to saying thank you (try the Eyelet collection). The cards are left blank inside for us to add our very own personal message.

We subscribe to the notion that a little note goes a long way, so we’re hoping that if we start sending more cards, we might to get a few hand-written messages back.

Now that would be sweet.

For where to buy, visit www.sweetbeets.com

Tested by Minnow H., Toronto
First published 2008.09.02