Toronto: Calling All Mompreneurs

Mompreneur™.

It’s a word that’s entered our lexicon, and none too soon. After all, when women are starting up small businesses at twice the rate as men (and one-third of them have kids under 12!), you know it’s not just a passing fad.

Not that that’s news to us at SavvyMom (a mom-run media company). Since we launched almost two years ago, we’ve been constantly impressed by the number of Canadian mompreneurs whose great products and services we’ve enjoyed uncovering and promoting. And today, in celebration of all those moms who dared to dream big, we’re announcing the SavvyMom Mompreneur of the Year Award (with an $18,000 prize no less)!

We’ll start with just one of those businesses for today—it’s called (and aptly named) Your Momma! Run by Sara Purves, savvymom to Grace who is two years old. Sara is a graphic designer by trade who initially started a small work-from-home business called Fuzzy Sweater designing cards and stationery, and selling them online.

Sara learned through her travels that there were many, many more moms with very creative wares who wanted to sell their work to the public but did not know how to get started. She looked for an online community where artisans can sell their goods and was unable to find anything for moms. So with a keen eye for the funky and fun as well as a solid web background, Sara launched a new community for work-at-home moms at www.yourmomma.ca! The site is less than a month old, so it is still more of a concept than a destination but there are already some lovely products for sale such as stationery, soaps and jewelry. Her only criteria is that the goods sold be made by the moms and that they be creative and “funky” (we’ll let her be the judge of that). 

Sara loves what she does and is committed to the support and community aspect of yourmomma.ca. It’s a great way for small mom-run businesses to get a start—and gain the confidence and exposure they need to grow.

We say hats off to you Sara and good luck to all of the creative moms who we look forward to seeing on yourmomma.ca in the future!

Now about that contest—The SavvyMom Mompreneur™ of the Year Award is a readers’ choice award designed to find Canada’s top Mompreneur. The winner, who will be announced in the fall, will be rewarded with an $18,000 prize package of cash, business services and office equipment designed to help take her business to the next level. Readers are encouraged to browse the Mompreneur of the Year Award site and vote for their favourite mompreneurs—we’ve got 35 great prizes for the voters as well.

Know a Mompreneur™? Make sure you tell her about our contest, tell her to complete a nomination form and vote for her!

Tested by Minnow H., Toronto