The Planets Are Aligned
The Planets Are Aligned

Not such a long time ago, in a galaxy not very far away, there lived two mom entrepreneurs named Carolyn Murphy and Sara Fillmore, who were creative enough to launch their own successful children’s clothing lines.

While their businesses grew and prospered in the world of mom-dom, they daydreamed about combining their talents and offering their wares in a store for other savvy moms. After many months of daydreaming (but not so much planning as it happened—the task seemed galactic in proportion) they came upon a bright empty space on Toronto’s trendy Queen Street West, and soon enough the fabulous children’s store Planet Kid opened its doors in 2006.

‘Cosmic, cool and all Canadian’, the store grew in reputation and they began to invite other Canadian mom-designers to sell their wares alongside their own lines Baby Ben and Hankware.

But alas, savvy moms know that online shopping is where it’s at and these intrepid artisans needed a website for their loyal customers. (Unless you lived in downtown Toronto, Planet Kid and its great clothing lines for boys and fun room décor for kids sometimes felt like it was a universe away). But, now with their recently-launched shopping site, is just a click away.

Now moms across the land can get all fired up about Hankware’s best-selling Firekid Coat ($98) reflective straps and buckles. (What kid doesn’t want to be a fireman?) We love the one-of-a-kind kids’shoes, handmade in Canada from buttersoft suede and extra-find leather, from Shoe Babou ($69).

Another one of our faves is the savviest growth chart we’ve ever seen by Periscope. Hang one of these one-of-a kind ruler-inspired designs on the wall and then mark on it with a Sharpie for a permanent record…without having to rip out the doorframe when you move! For more wall décor, we snapped up the Grumpy Monkey ($45) small painting by Dear Betty Designs (and we’re thinking about getting the Proud Monkey next).

And for the moms of boys tired of the same old jeans and t-shirts, you’ll be sure to get a smile out of the slogans on the Kid Brother line (designed just for boys—thus the name), such as “Demolition Crew – You Make It, We Break It”.

With free shipping for orders over $200 and a great ever-changing selection of gorgeous wares, all from the collective genius of these Canadian mom entrepreneurs, PlanetKid is an online shopping destination for moms that’s out of this world.

And that’s no science fiction.


P.S. Stay tuned for more on the June launch of the 2008 SavvyMom Mom Entrepreneur of the Year Award. Canada’s top mom entrepreneur, voted by you, will win $10,000 cash and more!

Tested by Sarah M., Toronto
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First published 2008.04.01

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