Let’s Make Up

Hurricane hour? You know, it’s the 60 or so minutes between getting the kids up and getting them out the door on a school day. There is breakfast to be made, teeth to brush, socks to find, hair to braid, backpacks to load, lunch boxes to stuff, laces to tie…and let’s not forget you have to get ready too. (A ponytail is not a shower.)

We found that hurricane hour got a lot happier once we found Mommy Makeup, a new line of makeup made just for us moms, and sold exclusively at the brand new, must-check-out Murale makeup boutique which just opened in Toronto this week. The founder of Mommy Makeup, Debra Rubin-Roberts, is a New York makeup artist who was shocked to find she couldn’t find the time to do her makeup when she had kids. She discovered every mother’s critical need to streamline and simplify because all the products in her makeup bag took too long to apply properly.

With a view to solve this problem for moms everywhere, Debra founded Mommy Makeup, a line of products that promises you will be able to do a professional and complete makeup application in less than six minutes. The key was developing hassle-free, multitasking products that make makeup simple.

The focus is on little details that make a big difference, like packaging that’s easy to open (flip up lids instead of screw tops) and products that are easy to use (mineral powders are all pressed instead of loose to prevent messy spills).

We particularly like the Mommy’s Little Helper Concealer ($15), which is an eye shadow base, under eye concealer and face coverup all in one and the Mommy’s Kisses ($24), which are lovely lip glosses each with a coordinating lip liner hidden in the handle!

Good to know: All Mommy Makeup products are allergy-tested, hypo-allergenic and certified cruelty free.

So make up with your makeup. You need to pick your battles in the am.

Available at Murale.

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