Joe Fresh Style Cosmetics

Our love affair with Joe just keeps growing with the launch of the new Joe Fresh Beauty makeup collection. The new collection covers face, lip and eye products, as well as brushes and other accessories, and was developed in consultation with Canadian makeup artist Simone Otis. The sophisticated packaging belies its low prices (many items range from $4 – 8). We won’t leave home now without our blotting papers (better than powder for getting rid of that oily shine that develops after a long day on the stroller beat) and the cheek tints are great for creating a summer-like glow. So next time you’re out grocery shopping, throw a little something in the cart for yourself (no one will ever notice, hidden way down at the bottom of that long grocery bill). You deserve it, beautiful. (Available at Loblaw’s and Superstore locations, from $4, www.joe.ca)