Keep it cool, for when they head to school. Innovative PACKIT Cooler Lunch Bags offer up to 10 hours of insulated coolness for need-to-stay-cool lunches. Fold the bag and pop it in the freezer overnight before loading in food for them when they head out the door the next morning. The water-based Eco Gel liners that make up the sides of the bag keep things cold for up to 10 hours. Say good-bye to ice packs and half-thawed foods at lunch and hello to lots of room for healthy treats. Now there'll be no crying over warm milk (spilled milk, however, may still be an issue).