Amber Mac (@AmberMac) is recognized internationally as an innovation and technology leader. She spent four years in the technology start-up trenches before joining Microsoft to build one of the first female-focused lifestyle portals. In 2006, with her brother, she started her own digital agency called Konnekt and would go on to write the national bestselling business book Power Friending (Portfolio: New York). Amber has keynoted more than 250 events around the world on the topic of business innovation and what it takes for companies to adapt and grow. She is a regular expert on Fast Company, CNN, CBS, BNN, The Marilyn Denis Show, and Sirius Radio. Amber is the mom of one busy 7-year-old boy, Connor.