Master Your Kraft

Last week, I was invited by Kraft Canada to take an exclusive behind-the-scenes look at the Kraft Kitchens, where a number of editors and bloggers were given the opportunity to learn about the new food trends, try new recipes and get the inside scoop on new Kraft products.
Alongside Kraft Kitchen experts, I was shepherded into the famous Kraft Test Kitchen with SavvyMom friends Emma from www.embracethechaos.ca, Ann-Marie from momstown.ca and Ceri from www.sweetpotatochronicles.com, where we were asked to don an apron and prepare one Kraft recipe each. Some of us know our way around a kitchen, while others are, let’s say…still learning! I made a wonderful Mango Kulfi Cheesecake that was simple and incredibly delicious!

It was interesting to note that the test kitchens were equipped with anything but high-end, basic brand-named appliances. The Kraft Kitchen experts explained that it was important that a test environment be as close as possible to an average Canadian kitchen in an average Canadian home. (Minus the toddler yelling from his highchair and the cereal crunching under your feet, of course!)

Kraft’s goal is to create practical and accessible meal solutions for families and one of the ways they are achieving this goal is through the launch of their new app for iPhones, Blackberry or Windows devices, called iFood Assistant. The LITE version is free and the complete version is $0.99.

The iFood Assistant offers simple food ideas (like the one and only Mango Kulfi Cheesecake) at your finger tips. You can access over 100 how-to-videos, the Recipe of the Day, shopping lists and 1000’s of delicious recipes all tested in the Kraft Kitchens. Talk about a time-saver when it’s 5 pm and you’re still in the grocery store.

If you download this new app, let us know what you think. And good luck getting dinner on the table (again).