While most of us love the hot, sunny days of summer, we have become increasingly aware of the perils associated with spending too much time outdoors, unprotected by sunscreen.
Children are at particular risk, racking up between 50 to 80% of their lifetime sun exposure before the age of 18! Unfortunately, we often forget to apply protection until after receiving a nasty sunburn—or worse—sunstroke. Research has revealed that a bad sun burn before the age of 10 can give you up to a 50% greater chance of contracting skin cancer as an adult. Sun damage is cumulative; skin can repair superficial damage like the redness and soreness of sunburn, but the underlying damage remains. Once our natural defenses against harmful UV rays are gone, you cannot get them back.
Seasons UV Solutions, a leader in active wear and swimwear, offers sun protection that can help keep your kids safe in the sun. But aside from wearing the right clothing or swimsuit, there are some important tips to follow.
Tip number one: remember three simple letters—POP! Put On Protection. Wear a hat, apply sunscreen, and don protective apparel. It’s important to protect our skin all year round. Even as we head into fall, it is vital to realize that the sun is still out and we still need to be mindful of sun safety. POP! As ski season approaches, concern shifts to the reflective rays from the snow. POP! Many families will travel south for winter vacations and spring break getaways and children will be running around in bathing suits and shorts. POP!
Seasons UV is a Canadian company that has been making UV protected apparel and accessories for the children’s and youth market since 1999. A cotton t-shirt offers only about a 5 SPF while SunSmarty UV apparel by Seasons UV has 50+++SPF. We offer swimwear and play wear for infants, children, teens and adults. For more information and to read about sun safety tips, please visit www.SunSmarty.com or contact Joanne Speight, Founder and President, Seasons UV Solutions at (416) 224-8083.
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