TTC Ad Campaign Aims to Assist Parents of LGBTQ Youth

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‘It’s not what you said, it’s the way you said it.’

Sound familiar?

We all make mistakes and words, however well-intentioned, can sometimes come out completely wrong—and hurt those we love in the process.

Toronto Pflag (Parents, families, friends & allies of Toronto’s LGBTQ community) knows a thing or two about not knowing what to say. The charitable organization helps to create a more accepting society for lesbian, gay, bisexual, and transgender individuals and their families, friends, and allies. Which is why, according to NOW Toronto, they’re rolling out a new ad campaign which can be seen on station platforms, subway cars, buses, and streetcars.

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