Giving Back to Slave Lake


I’m sure you have all heard of the devastating fire that claimed the homes of over 7000 residents in Slave Lake, Alberta last month. Thousands of families were displaced by this horrible natural disaster but like with all tragedies, there is usually a humanitarian story to be heard. This time, its mom entrepreneurs who are stepping in to help.
Together with the Edmonton Emergency Relief Services, Baby Gourmet, a small business that specializes in frozen (and tasty) baby food has sent 4000 units of its product to Slave Lake. That’s about 8500 nutritious meals for babies in the hardest hit areas.

Jennifer Broe, Co-Founder and President of Baby Gourmet Foods spearheaded this initiative because her ‘business has grown based on the support of Albertans, when we heard about the Slave Lake disaster; we saw an opportunity to give back. Partnering with Edmonton Emergency Relief Services has made this donation possible”. Broe says, “As a mother, I know how hard it can be to make life work on a day to day basis, let alone after your home and all of your possessions have been destroyed. We wanted to step in and help provide some healthy and delicious meals for babies, one less thing those moms would have to think about—at least for the moment.” We think this mom has her priorities straight.

Another mom entrepreneur who is pitching in is Traci Costa, owner of clothing line and online store Peekaboo Beans. They’re holding an online auction offering vintage and rare items from their website (by vintage we don’t mean ‘gently used’, we mean previous collections). What better way to pitch in than to shop and pick up a few items you might have had on your list anyway?

Red Cross


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