Not the Fashion


There’s a growing and alarming trend out there (and no, we’re not talking about the skinny stovepipe jean).

According to the Allergy Asthma Information Association, 2 – 4 % of Canadian children are affected by food allergies, with the same number being at risk for anaphylaxis due to allergies, and it’s an increasing public health issue.

While this trend is clearly not desirable, we’ve found two stylish solutions that we think give kids with allergies their own distinct cool factor. They also pass the savvy ‘safe factor’ with flying colours (in fact, in whatever colour you like).

The mom-inventors at Blue Bear Aware have developed a fun and fashionable line of allergy alert t-shirts and bibs that raise awareness (in English and French) of a child’s allergy in an entertaining AND effective way.


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