Back to school, back to shmool. What about Mom?
We don’t need recess to justify our own back to school retail therapy with clothes from Joe Fresh Style.

The 80’s apparently are enjoying a bit of a comeback. Who knew? Black leggings, baggy shirts, even leg warmers have been spotted around town.
Don’t laugh – hold those thoughts of your youth. We’ve found the perfect blend of 80’s style with the millennium mom-preneur sensibility for babes.

“Thanks Mom. I love you.”
The words we yearn for before baby learns to speak – only to be met with ‘Dada’, ‘No’ or ‘I want’ when the time comes.

Not a ‘Please’ to be heard.

There’s a growing and alarming trend out there (and no, we’re not talking about the skinny stovepipe jean).
According to the Allergy Asthma Information Association, 2 – 4 % of Canadian children are affected by food allergies, with the same number being at risk for anaphylaxis due to allergies, and it’s an increasing public health issue.

Thumbtimes you just need a little thumbthing to lend an extra hand. Luckily we found the help you need to make your life a little easier, at least when you”re trying to read a little bit of that new book you just picked up.

We all love the water but we don’t love the fear we sometimes have when our children are near water. Drowning is the second most common cause of injury-related death for kids in Canada and of course peaks in the summer. A little good news though? We’ve hunted down some innovative new solutions to help you navigate the rough waters of water safety with your family this summer.

The road trip – it’s all about the getting. Getting going, getting sleepy, getting hungry, getting ice cream, getting there. We’ve discovered a suite of products this spring that we think will get you there and back cleaner, happier and more comfy. We know you’ll get that.

Bugs. To love or to hate? That is the question.
We have two solutions to help you embrace your inner bugginess this summer. After all, insects are a sign that summer is here and we can get buggy about that.

Baby Einsteins, young Tigers, the political leaders of tomorrow – and to think we are the ones who wiped their bums. We also feed them, love them and teach them how to dress.
The dressing part is not to be taken lightly and apparently clothes really can make a statement – literally – even for the drooler set.