Minnow’s Five Things


It’s been a busy week at Savvy HQ. We finally announced that we have been acquired by Ideon Media. Our brand will live on as the SavvyMom Group which incorporates SavvyMom.ca, the SavvyMom Collective of bloggers, UrbanMoms (also recently acquired by Ideon) and BabyPost.ca. We’re very excited about the move as we are now the biggest Canadian mom property. Nothing else will change for you, our loyal readers. Our team is still dedicated to delivering the very best practical solutions to your everyday dilemmas—from diapers to dinner parties and beyond. We know that your loyalty and feedback, ideas and comments are a large part of our success to date and we thank you for that.
In much more important news, I read about a survey commissioned by ParticipACTION which turned up some surprising results. Although 92 per cent of Canadian kids say they’d rather play with friends than watch TV, they watch almost eight hours of screens (computers, smart phones, video games, and TV) each day. Parents say they can’t find time to play with their kids, but when Canadian adults have free time, 43 per cent of them choose to watch television and/or go online. I agree with them that it’s time to power off and get outside. As part of its national campaign to Bring Back Play, ParticipACTION is asking Canadian families to Unplug & Play for 60 minutes a day from March 24-30. Go!

I’m not sure if playing with dolls counts, but I am pretty sure the people at ParticipACTION would be in favour of the new Barbie doll I read about on The Huffington Post last week. She’s named ‘Lammily’ and if the crowdfunding efforts are a success, these beautiful and realistic dolls will be available soon. These dolls wear sportswear instead of princess dresses. Imagine!


Speaking of fashion, we attended an event for Target last week which featured a young Canadian designer. Sarah Stevenson’s amazing designs for Target will be in stores March 23. Target is well known for their famous fashion collaborations with high-end designers (most recently Jason Wu with the Canadian launch) and Sarah’s stuff is easily on par with them. We loved the bright and springy collection. So will you!

Sarah Stevenson Target Launch

Finally, some shameless self-promotion for an amazing contest we’re hosting in partnership with Moms to Be…and More. We’re bringing you the opportunity to win an UPPAbaby Vista Stroller (valued at $789.99) plus a $300 gift card to Moms to Be…and More. Tell all your friends!

Stroll into Spring with Moms to be...and More!

Have a great week.



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