Savvy or Not So Savvy?


It’s not surprising that these T-shirts were pulled off the shelves in JC Penny stores across the US last week. They had moms everywhere in an uproar.
To add more fuel to the fire, look at the descriptive message in the right hand box where the product information goes: ‘Who has time for homework when there’s a new Justin Beiber album out?’

True, girls are subjected to confusing messages about subjective beauty everywhere. It’s nothing new. What’s crazy to me as a mom, is that in this case, we are the ones being marketed to, not the girls. And they think moms will buy these T-shirts for their daughters? Where is the research these retailers apparently spend hundreds and thousands of dollars on? Surely there is something in there that would help them understand what moms are looking for when shopping for their kids—if their own common sense isn’t enough.

That said, there is still room for more bad messages for young girls—and boys for that matter. Check out this funny gallery for more really inappropriate ideas.


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